We love it when wise people put their great ideas in a book, allowing us and our clients to benefit. Here are some that we like and use with our clients:
  1. Positioning, The Battle for Your Mind by Reis and Trout
  2. Winning Communication Skills (Listening), by Perry
  3. The Customer Driven Company by Whitely
  4. Flight of the Buffalo, by Belasco and Stayer
  5. Who Moved My Cheese, by Johnson
  6. The Discipline of Market Leaders, by Treacy and Wiersama
  7. Focus by Al Reis
  8. Good to Great, by Collins
  9. The Tipping Point, by Gladwell
  10. First, Break All the Rules, by Buckingham
  11. 7 Habits of Highly Effective People by Covey
  12. Principled Centered Leadership by Covey
  13. The Great Game of Business by Stack
  14. The E Myth, by Gerber
  15. ZAPP! By Byham
  16. Developing the Leader Within You by Maxwell
  17. The 22 Immutable Laws of Marketing, by Reis and Trout
  18. Levers of Control by Simons
  19. Behavior Mismatch, by Mann
  20. Permission to Win, by Pelletier
  21. Customer for Life, by Sewell
  22. Built to Last, by Collins and Porras
  23. Beyond Survival, by Danco
  24. Creating Effective Boards for Private Enterprises, by Ward
  25. Passing the Torch, by Cohn
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