Learn. | Implement. | Innovate. | Accelerate.Grow.

OACFP brings you our newest resource, a 10-week, virtual-first program with content based on an MBA curriculum, in the OACFP MBBA - Master of Bereavement Business Administration.

Learn, understand, and apply the best practices of people management and business finances to immediately improve your business.

CAD $1,395
Exclusive EArly Bird Price
September 10
Self-Paced Learning mixed with Live Expert-led discussions.

Want to learn more?

Watch a recording of the informational webinar here!

OACFP MBBA is a 10-week digital-first program for both the current & future leaders of the bereavement industry to master the skills of organizational leadership, people management, & business finance.

What's Included

Explore the OACFP MBBA

With over 20 hours of video, a private learning community, and an arsenal of templates, resources, and knowledge, it's one of the most comprehensive programs for the bereavement industry in the market.

When you join, you'll receive
lifetime access to:
  • 6+ hours of live facilitated expert coaching
  • 350+ learning modules within the self-paced online learning
  • A cohort of your fellow business leaders to connect & network
  • Continued access for a full year after the 10-weeks
  • Downloadable companion worksheets & materials
  • 20 interactive tools to implement the learning 
  • Knowledge checks to build competency
  • A printable learner handbook to organize it all
  • and a LinkedIn badge and certificate to share with the world!

What makes this program different?

#expert-led | #blended learning | #networking | #interactive | #engaging | #effective | #effecient

The real key, is a blended learning experience -- pairing self-paced online learning with live facilitated session to learn with you peers and from the experts themselves in real-time. 
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Expert-Led Live Coaching Sessions

Beyond the online learning we come together with a cohort of your peers for bi-weekly facilitations allowing you to be coached in real-time by masters of the craft.
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Interactive Self-
Paced Online Learning

The program is designed to provide you with impactful knowledge & resources that will guide you, step-by-step to put into practice immediately.

A Cohort of Fellow Business Leaders

Connect with both the current and future leaders of industry to learn & share together in a peer-to-peer learning experience, building your support system!

Save These Dates!

Within the program there will be live sessions to network and learn in real-time with your cohort.
All live sessions will be held on Tuesdays at 2:00 - 3:30pm EST.


September 10


September 24






November 5


November 19

Can't make one of the live sessions? No worries, all are recorded for you to review later!
Join the spring program, sign up today!


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Early-Bird Pricing



Teams Pricing

Beyond the financial benefits, teams that train together see the benefits of learning + growing together!
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OACFP MBBA is a hybrid learning experience designed to provide high-quality business training to everyone looking to continue their professional development while also keeping their focus on business improvements.
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Greg Youldon
National Accounts Sales Lead
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Michelle Millar
Regional Sales Manager
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In 10-weeks refocus on how to:
mprove your company,
& grow your bottom line.

OACFP MBBA covers:

Organizational Leadership

Most managers never receive formal training, this program teaches the fundamentals of organizational leadership and people management to become a Master Manager.

Financial Management

Every business owner and leader should be able to read the financial statements and use this knowledge to make informed decisions that lead to an improved bottom line. 

Fundamentals of the

Here are the key takeaways of each section in the program:

Set Goals All The Time

  • Set a company-wide vision.
  • Learn how to create good goals.
  • Create goals for the company, departments & each employee.

Focus On The Process
Not a Plan

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.

Coach The Right People

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
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Serve The Right Customer

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.

Empower Your Entire 

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.

Do The Right Things Right

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.

Demystifying The Financials

  • Using a real-life case study we will:
  • Learn how to properly read the financial documents
  • Further understand the benefits of accurate projections.
  • Build out your own financial models of success.

Using The Financials

  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision. 

Blending self-paced learning with live virtual sessions to learn & discuss with your OACFP peers.

virtual facilitations

Every 2 weeks, join live facilitated conversations with your cohort, guided by our guest experts.

Self-Paced online learning

After the 10-weeks you will have access to the online learning for a full year to continue your learning journey.

Set Goals all the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

Focus On the Process Not A Plan

We’ll get a baseline of our company's current status by collecting the right information we need to inform our strategy. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

Serve the Right Customers 

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. 
We determine if our team members meet the criteria required to work in an environment of empowerment.

Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

Using the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

Meet Your Instructors

Terry Eccles

Terry Eccles attended Humber College in 1976 and received his funeral directors license in 1978. Terry recently retired after a 42 year career with Arbor Memorial Services. He spent close to 40 of those years in regional management with Arbor, covering Central/Southwestern Ontario from Scarborough to Windsor. Over the course of his career in funeral service, Terry has been a Rotarian, receiving a Paul Harris fellowship as well as having served on the Funeral Service Education advisory committee for Humber college including several years as Chair of that committee. Terry was a member of the OACFP board for several years and had the distinction of serving as OACFP president during the centennial year 2013. Terry has been a member of the BAO funeral advisory committee since its inception. He is currently enjoying retirement and the additional golf rounds he can now play.

Mary McGee

Mary joined the bereavement sector as the President/CEO of Little Lake Cemetery Company in 2012 after sitting on the Board of Directors. She quickly earned the respect of staff and colleagues in the bereavement industry after years in banking. Her decisions were always consumer focused while balanced with an understanding of the business and the need for financial health in perpetuity. She has left a strong legacy at Little Lake which has set the tone for its long-term growth and sustainability. Mary has contributed to the OACFP, sitting on committees and is a great resource for other similar bereavement companies and the BAO. She is also involved in the community where she was President of the Women's Business Network as well as a board member of the Chamber of Commerce. Mary retired from Little Lake in 2022 and was granted the OACFP Life Membership Award.

John Cioffi

Program Creator

John Cioffi, the Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He previously ran a subsidiary of Amoco Oil, a Fortune 100 company, and held executive positions at several other companies in a wide variety of industries. John received his MBA from The Wharton School and holds a Master’s from Dartmouth.

Jeremy Wall

Lead Facilitator

Jeremy is GoalMakers lead facilitator, and has worked with hundreds of learners, helping them not just learn but implement during our live sessions. Jeremy has founded, grown, and exited businesses before and will work with you and your team as you look to do the same.


  • By the end of this course you will have the knowledge, skills, and resources you need to be more successful so let the world know it!

    Upon completion of this program you will receive the OACFP MBBA certificate as a badge you can add to your LinkedIn.


We believe in our material, so much that we offer a money-back guarantee if you don't find value after the first two weeks.

Frequently Asked Questions

Who is the Program for?

This information is beneficial for everyone, from the CEO to the sweeper, the more of your team that understands these fundamentals, the better off your business will be. However, if you want to start slow, we suggest that owners, managers, future leaders, site supervisors, and high-potential employees go through this program together as a unit for the most impactful outcomes.

How many people from my team should participate? 

Beyond being a great learning program this is an organizational alignment tool meaning that the more people who participate together, the better the impact you'll see when looking to implement these learnings.

What if I miss the live sessions?

While you will get the most out of joining them and participating in the conversation with both your peers and industry experts, if you can't make one do not worry! All sessions are recorded and uploaded into the eLearning to review later.

Are there assignments & testing?

You won't get a certificate just for signing up, no participation trophies here! 

Throughout the program there are 6 end-of-section knowledge checks at the end of each of the management sections, and then a cumulative exam at the end. All must be completed and passed in order to receive your certificate.

How long will I have access to the live program?

Great question, while the program runs in a synchronous timing with your peers after the 10-weeks you will retain access to the eLearning, with no expiration date! 

We are careful with the term 'lifetime access' as you never know what will happen, but you will retain access to the program, downloads, education, recordings, and all tools long after the ten weeks is over.

How long will it take me to complete?

While this program is self-paced, timing is based on averages, some will take much longer and others will take less. The average learner progresses through this in about ~3 hours per week, so we suggest earmarking at least that much time. 
Then bi-weekly we have 60-minute long live sessions with your peers and industry experts. 

Overall, you should expect anywhere from 20-40 hours over the 10-weeks. (Some learners spend much longer than this and some a little less, but it depends on where you are at in your professional journey)!

Not ready to register, but want to stay connected?

Add your email address below and we'll stay in touch (no spam) about any special offers for the program both for this cohort and future! 
Thank you!