Learn. | Implement. | Grow. | Innovate. | Accelerate.

ACF brings you the newest resource, teaching the foundations of a traditional MBA curriculum in the new ACF Business Academy.

Learn, understand, and apply the best practices of people management and business finances to immediately improve your consulting forestry business. 

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20% Rebate
ACF Member Rebate upon completion.*
$795
Early Bird
10-Weeks
Self-Paced Learning mixed with Live Expert-led discussions.

ACF Business Academy is a 10-week fully digital program for both current & aspiring leaders of the forestry industry to learn the fundamentals of people management & business finance to grow in their careers.

What's Included

Explore the ACF
Business Academy

With over 20 hours of video, a private learning community, and an arsenal of templates, resources, and knowledge, it's one of the most comprehensive programs for consulting foresters in the market.

When you join, you'll receive access for a year to:
  • 6+ hours of live facilitated expert coaching
  • 350+ learning modules within the self-paced online learning
  • A cohort of your fellow business leaders to connect & network
  • Continued access for a full year after the 10-weeks
  • Downloadable companion worksheets & materials
  • 20 interactive tools to implement the learning 
  • Knowledge checks to build competency
  • And a learner handbook to organize it all!
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facilitations

Expert-Led Live Coaching Sessions

Beyond the online learning we come together with a cohort of your peers for bi-weekly facilitations allowing you to be coached in real-time by masters of the craft.
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Learning

Interactive Self-
Paced Online Learning

The program is designed to provide you with impactful knowledge & resources that will guide you, step-by-step to put into practice immediately.
Networking

A Cohort of Fellow Business Leaders

Connect with both the current and future leaders of industry to learn & share together in a peer-to-peer learning experience, building your support system!

HEAR FROM YOUR PEERS

Joseph Davison
Michael D. Neal & Associates
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Billy Rye
Forest Management Services
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Erik Grove
Southern Maine Forestry Services
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Rene Noel
Souther Maine Forestry Services

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Want to learn more?

Watch a recording of our informational webinar!

Blending self-paced learning with live virtual sessions to learn & discuss with your ACF peers.

virtual facilitations

Every 2 weeks, join live facilitated conversations with your cohort, guided by our guest experts.

Self-Paced eLearning

After the 10-weeks you will have access to the eLearning for a full year to continue your learning journey.

Meet Your Instructors

John Cioffi

John Cioffi, the Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He previously ran a subsidiary of Amoco Oil, a Fortune 100 company, and held executive positions at several other companies in a wide variety of industries. John received his MBA from The Wharton School and holds a Master’s from Dartmouth.

Jeremy Wall

Lead Facilitator

Jeremy is GoalMakers lead facilitator, and has worked with hundreds of learners, helping them not just learn but implement during our live sessions. Jeremy has founded, grown, and exited businesses before and will work with you and your team as you look to do the same.
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Save These Dates!

Within the program there will be live sessions to network and learn in real-time with your cohort.
All live sessions will be held on Wednesdays 10:00 AM EST | 7:00 AM PST

PROGRAM ONBOARDING AND KICK-OFF

August
2

VISION GOALS & PLANNING PROCESS

August
16

THE RIGHT TEAM & CUSTOMER

August
30

AN EMPOWERED SYSTEM OF MANAGEMENT

September
13

DEMYSTIFYING THE FINANCIALS

September
27

APPLYING THE FINANCIALS

October
11

Can't make one of the live sessions? No worries, all are recorded for you to review later!
Join the 2023 program, sign up today!

PRICING

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Regular
Price

$995

Early Bird pricing ends July 29

Early-Bird
Price

$795

Save $200 with Early-bird pricing

Team
Discounts

Interested in more than 3+ from your team?

THE GOALMAKERS GUARANTEE

We believe in our material, so much that we offer a money-back guarantee if you don't find value after the first two weeks.

ACF Business Academy Certification

  • Participants can earn up to 32.5 Category 1 Continuing Forestry Education (CFE) credits!

    By the end of this course you will have the knowledge, skills, and resources you need to be more successful so let the world know it!

    Upon completion of this program you will receive the ACF Business Academy Certification, this will also be a digital badge you can add to your LinkedIn.

ACF Member Rebate!

ACF members who complete the course will receive a rebate for 20% of the registration fee.


PROOF OF COMPLETION MUST BE SUBMITTED TO ACF STAFF NO LATER THAN DECEMBER 31, 2022 IN ORDER TO QUALIFY FOR THE REBATE.

Improve your company.
Grow your bottom line.

Organizational Leadership

Most managers never receive formal training, this program teaches the fundamentals of organizational leadership and people management to become a Master Manager.

Financial Management

Every business owner and employee should be able to interpret the financials. This program will help you understand directly how to grow your profits.

Just say no to ineffective training.

No travel costs | No missing work | No wasting time | No travel costs | No missing work | No wasting time

Optimized for the busy professional working full-time. This eLearning course is completely virtual, the most efficient way to learn, providing an easy with anywhere, anytime accessible learning experience.
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Want to preview the program?

Click the 'Try Before You Buy' button below for a sneak-peek behind the paywall to experience the material yourself! 

Set Goals all the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

Focus On the Process Not A Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

Serve the Right Customers 

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. 
We determine if our team members meet the criteria required to work in an environment of empowerment.

Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

Using the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

Fundamentals of the
ACF Business Academy

Here are the key takeaways of each section in the program:

Set Goals All The Time

  • Set a company-wide vision.
  • Learn how to create good goals.

  • Create goals for the company, departments & each employee.

Focus On The Process
Not a Plan

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.

Coach The Right People

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
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Serve The Right Customer

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.

Empower Your Entire 
Team

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.

Do The Right Things Right

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.

Demystifying The Financials

  • Using a real-life case study we will:
  • Learn how to properly read the financial documents.
  • Further understand the benefits of accurate projections. 
  • Build out your own financial models of success.

Using The Financials

  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision. 

Want to learn more?

Use the calendar link below to find a time for a 15-minute discovery call where you can ask any questions you have before signing up.

ACF Business Academy Begins on August 24th!

Who is the Program for?

This information is beneficial for everyone, from the CEO to the Site Supervisor, the more of your team that understands these fundamentals, the better off your business will be. However, if you want to start slow, we suggest that owners, managers, future leaders, site supervisors, and high-potential employees go through this program together as a unit for the most impactful outcomes.

How many people from my team should participate? 

Beyond being a great learning program this is an organizational alignment tool meaning that the more people who participate together, the better the impact you'll see when looking to implement these learnings.

What if I miss the live sessions?

While you will get the most out of joining them and participating in the conversation with both your peers and industry experts, if you can't make one do not worry! All sessions are recorded and uploaded into the eLearning to review later.

How long will I have access to the program?

Great question, while the program runs in a synchronous timing with your peers after the 10-weeks you will retain access to the eLearning for a full calendar year after we wrap up.

How long will it take me?

Weekly you should expect about 2.5 hours per week, but self-paced learning is all up to your availability! 

Then bi-weekly we have 60-minute long live sessions with your peers and industry experts. 

Overall, you should expect anywhere from 20-40 hours over the 10-weeks. (Some learners spend much longer than this and some a little less, but it depends on where you are at in your professional journey)!

Are there assignments & testing?

You won't get a certificate just for signing up, no participation trophies here! 
Throughout the program there are 6 end-of-section knowledge checks at the end of each of the management sections, and then a cumulative exam at the end. All must be completed and passed in order to receive your certificate.

How long will I have access to the live program?

Great question, while the program runs in a synchronous timing with your peers after the 10-weeks you will retain access to the eLearning for a full calendar year.

How long will it take me to complete?

While this program is self-paced, timing is based on averages, some will take much longer and others will take less. The average learner progresses through this in about ~2.5 hours per week, so we suggest earmarking at least that much time. 
Then bi-weekly we have 60-minute long live sessions with your peers and industry experts. 
Overall, you should expect anywhere from 20-40 hours over the 10-weeks. (Some learners spend much longer than this and some a little less, but it depends on where you are at in your professional journey)!