A self-guided sneak-peek of the program

Preview the Program!

Take a look inside the GoalMakers Platform
A quick preview of the learning content, interactive exercises, attachment downloads, and instructional videos.

This preview includes 7-pages that will introduce the 5-Steps to Serving Your Right Customers, and even guide you through an interactive exercise that will:  Define Your "Good" Customer.

Whats in the preview?



Minutes of Material


Take a sneak peek of the master manager program, starting with a section from 'Serve the Right Customer'.

What is Master Manager?

Master Manager is a “street smart MBA” that provides practical tools & guidance that help create great managers who do the right things right.
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Fundamental Sections of the
Master Manager Program

Here are the key takeaways of each chapter in the program:

Set Goals All The Time

  • Set a company-wide vision.
  • Learn how to create good goals.

  • Create goals for the company, departments & each employee.

Focus On The Process
Not a Plan

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.

Coach The Right People

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
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Serve The Right Customer

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.

Empower Your Entire 

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.

Do The Right Things Right

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.

Demystifying The Financials 

Beyond the management training in the first six chapters, we have a robust business finance literacy section.
Using a case study of a fictitious company, we teach you how to use the key financial documents (balance sheets,
income statements, and cash flow forecasts) and understand how every decision affects the bottom line at your organization.  

Explore the benefits of the GoalMakers Master Manager program for your organization today.

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A guide for companies looking to
define and achieve their goals.

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Invest in Your Team
Every employee should have access to learning & training.

With GoalMakers, your organization can easily offer high-quality, holistic training to your employees.

The management training & financial literacy every employee needs to be their most successful.

Provides the tools & resources to implement at your organization right away, and with lasting impact.

An affordable alternative to a traditional MBA, in a fraction of the time, to maximize your ROI.


Our Learners & Partners Love Us

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Designed for your entire company.

Tim Craik is the CEO of GO Resilient, he has put a significant portion of his staff through the GoalMakers Master Manager program, aligning his entire team.  
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Brings all the departments together.

Michelle Millar as a manager at GO Resilient, learns the skills that she needed to advance her career and lead her department efficiently.  

Want to see more GoalMakers Testimonials?

James J Doud

Director of Washington Federal and former CEO Uniflite
"New business 'Models' will continue to evolve, but 'The Winning Manager's Playbook' will endure based on the wisdom and experience of the practitioners who have put together this clearly written contribution to modern Management." 

John Hennessy

CEO and President, Nuprecon, Inc (now NorthStar)
"If I had to choose the one thing that made the difference between what made our company become a national leader in our industry or just a statistic, it would be Willig and Cioffi’s coaching on how to manage for success...
For those striving to be the best of the best, personally and professionally, this is your bible.”

Karl Bischoff

President Phinney Bischoff Design House
"GoalMakers helped my company along our path to both survival and growth in a world that is changing faster than anyone can track. The authors have a way of grabbing our feet and pulling us back down to the real world, while still allowing us to excel as a creative firm."

Robert G Nuber

Chairman Emeritus, Clark Nuber PS, CPA’s & Consultants
"GoalMakers provides managers with proven, practical tools for developing and implementing operating plans that align with an organization’s strategic objectives and the strengths of its people to produce what we all want as business leaders: win-win solutions for every element of our businesses."

Tim Leybold

CFO, ICO Global Ltd.
(now Pendrell Corporation)
“This is a very practical guide for leaders of all organizations who want to be better at executing. The authors have a unique ability to convey coaching ideas using anecdotes and real business stories.”

W.R. Nath

President and CEO, HOC Industries, Inc.
“In today’s turbulent economy, managers need a concise vision and strategy in order to be successful. Ken and John have detailed valuable directions to obtain that vision and strategy." 

Like what you see?
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What's in the full program?

This is just a preview, but there is so much more!
Focused Chapters
Hours of Video
E-Book Pages
Downloadable Resources
Interactive Exercises

Become a Master Manager

You will learn how to develop, organize and implement a new system of management at your organization. Learn proven strategies to develop better teams through: vision, goals, communication, coaching, empowerment, finance, accounting, and many more modules. 

Click on any section to see all the material our platform offers

10-Week Program Overview

For a complete overview of all sections see our programs page.

🚀 Set Goals all the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

🔎 Focus On the Process, Not a Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

✒️ Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

🔗  Serve the Right Customer

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

📝  Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. 
We determine if our team members meet the criteria required to work in an environment of empowerment.

💯  Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

💰 Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

💱 Using the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

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