Learn. | Implement. | Innovate. | Accelerate. | Grow.

SRBX and CIEF bring you our newest resource, providing a streamlined mini-MBA curriculum NEXT Business Academy.

Learn, understand, and apply the best practices of people management and business finances to immediately improve your firm.

$495
$995
Pilot Price
August 31st
PROGRAM KICK-OFF
10-Weeks
Self-Paced Learning mixed with Live Expert-led discussions.

NEXT Business Academy is a 10-week fully digital program for both current & aspiring leaders of the forestry industry to learn the fundamentals of people management & business finance to grow in their careers.

Blending self-paced learning with live virtual sessions to learn & discuss with your SRBX and CIEF peers.

virtual facilitations

Every 2 weeks, join live facilitated conversations with your cohort, guided by our guest experts.

Self-Paced eLearning

After the 10-weeks you will have access to the eLearning for a full year to continue your learning journey.

Want to learn more?

Use the calendar link below to find a time to book a time for a 15-minute discovery call where you can ask any questions you have before signing up.

NEXT Business Academy Begins on August 31!

A 'mini-MBA' meant for any level of experience.

NEXT Business Academy is a hybrid learning experience designed to provide world-class business training, from emerging leaders to seasoned executives.
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Tim Hilton
CEO - GO Resilient Canada
Ryan McGregor
Regional Sales Manager
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Dong Dam
Logistics & Procurement Manager
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Greg Youldon
National Accounts Sales Lead
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Michelle Millar
Regional Sales Representative

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Meet Your Instructor

John Cioffi

John Cioffi, the Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He previously ran a subsidiary of Amoco Oil subsidiary, a Fortune 100 company, and held executive positions at several other companies in a wide variety of industries. John received his MBA from The Wharton School and holds a Master’s in from Dartmouth.

Save These Dates!

Within the program will be live sessions to network and learn in real-time with your cohort.
All live sessions will be held Wednesdays 2:00-3:00 PM PST
Can't make one of the live sessions? No worries, all are recorded for you to review later!

August
31

Program Kickoff & 
Onboarding

September
14

Set Goals All the Time
&
Focus on the Process

September
28

Build the Right Team
&
Serve the Right Customers

October
12

An Empowered System of Management

October
26

Demystifying the Financials

November
9

Applying the Financials
&
 Graduation
Affordable Alternative to AN MBA

20 training modules spanning the topics that every business owner, operator, manager, and employee needs to know as part of a successful organization.

This curriculum has been vetted in the real-world of business, helping hundreds of companies improve their operations and strengthen their bottom line.

The GoalMakers Guarantee

We believe in our material, so much that we offer a money-back guarantee.

Why choose GoalMakers?

Our team has spent decades building world-class training, learning, and resources to help businesses of any size succeed.

Now, we have combined all our material into an eLearning offering for businesses of any size to offer high-quality training to their entire teams 

NEXT Business Academy Certification

  • By the end of this course you will have the knowledge, skills, and resources you need to be more successful so let the world know it!

    Upon completion of this program you will receive the NEXT Business Academy this will also be a digital badge you can add to your LinkedIn.

Improve your company.
Grow your bottom line.

Organizational Leadership

Most managers never receive formal training, this program teaches the fundamentals of organizational leadership and people management to become a Master Manager.

Financial Management

Every business owner and employee should be able to interpret the financials. This program will help you understand directly how to grow your profits.

Just say no to ineffective training.

No travel costs | No missing work | No wasting time | No travel costs | No missing work | No wasting time

Optimized for the busy professional working full-time. This eLearning course is completely virtual, the most efficient way to learn, providing an easy with anywhere, anytime accessible learning experience.
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Frequently Asked Questions

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Want to preview the program?

Click the 'Try Before You Buy' button below for a sneak-peek behind the paywall to experience the material yourself! 

🚀 Set Goals all the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

🔎 Focus On the Process Not A Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

✒️ Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

🔗 Serve the Right Customers 

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

📝 Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. 
We determine if our team members meet the criteria required to work in an environment of empowerment.

💯 Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

💰 Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

💱 Using the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

Fundamentals of the
NEXT Business Academy

Here are the key takeaways of each section in the program:

Set Goals All The Time

  • Set a company-wide vision.
  • Learn how to create good goals.

  • Create goals for the company, departments & each employee.

Focus On The Process
Not a Plan

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.

Coach The Right People

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
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Serve The Right Customer

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.

Empower Your Entire 
Team

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.

Do The Right Things Right

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.

Demystifying The Financials

  • Using a real-life case study we will:
  • Learn how to properly read the financial documents.
  • Further understand the benefits of accurate projections. 
  • Build out your own financial models of success.

Using The Financials

  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision. 

Testimonials

"A training program for everyone in our company, from sweepers to CEO."

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"Profits in my business is more than tripled and the greatest benefits of all is everyone in the company comes to the table with the same share of acknowledge of fundamental business of principle."
SUCCESSFUL CLIENTS

Don't just take our word for it,
hear what our learners have to say.

"If I had to choose the one thing that made the difference between what made our company become a national leader in our industry or just a statistic, it would be Willig and Cioffi’s coaching on how to manage for success... For those striving to be the best of the best, personally and professionally, this is your bible.”

John Hennessy
CEO AND PRESIDENT, NUPRECON, INC (NOW NORTHSTAR)
"GoalMakers helped my company along our path to both survival and growth in a world that is changing faster than anyone can track. The authors have a way of grabbing our feet and pulling us back down to the real world, while still allowing us to excel as a creative firm."

Karl Bischoff
PRESIDENT PHINNEY BISCHOFF DESIGN HOUSE
"GoalMakers provides managers with proven, practical tools for developing and implementing operating plans that align with an organization’s strategic objectives and the strengths of its people to produce what we all want as business leaders: win-win solutions for every element of our businesses."

Robert G Nuber
CHAIRMAN EMERITUS, CLARK NUBER PS, CPA’S & CONSULTANTS