Serve the Right Customer
Master Managers focus on the customers that they can serve in an exemplary way.
Great companies know how to focus on serving their right customer better than any competitor.
By the end of this section you will have:
By the end of this section you will have:
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A Sneak Peak of
Serve the Right Customer
Define the right customer
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Here is what we will cover in Serve the Right Customer
Define a good customer.
We will share why having a definition of what our 'right' customer is will inform the purpose of our chosen strategy.
Using this customer persona to then determine what our single strategy will be, and later how we will create processes to serve that right customer.
Create the right strategies for that good customer.
In order to fully understand our strategy, it is important to understand all three of the potential strategies a business can choose between.
Then, we will give examples of successful businesses who maintain these strategies company-wide.
Create a sales process to secure and serve your good customers.
We will determine company-specific strategies directly related to our vision.
Create an operations process to serve your good customers.
We will create operations processes that maximize our strength in pursuit of the best customers.
Constantly build the culture.
Use repetition, frequency, and key employees to constantly build a culture that prioritizes these processes.
Don't pick up nails.
Optimize every piece of your business around your goals. If you do this, you will serve the right customer.
By the end of this section you will have:
Good customers.
The right strategies for that good customer.
A sales process to secure and serve your good customers.
An operations process to serve your good customers.
Learn about the next section:
Empower Your Entire Team
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