The Master Manager Program

NAFCD + NBMDA has partnered with GoalMakers to bring you the foundations of a traditional MBA curriculum in the new
Master Managers portion of the Emerging Distribution Leaders Program.

Learn, understand, and apply the best practices of organizational leadership and business finances with the knowledge and resources to immediately improve your business.

Designed for both existing and aspiring managers, this training will enhance your professional knowledge to help you and your team thrive.

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Countdown to our program kick-off! 
June 8th, 2022 

Want to Learn More?

If you'd like to learn more, use the calendar to find a time convenient for you to discuss the Master Managers Portion of the Emerging Distribution Leaders Program with one of our program facilitators to determine who from your team should participate in this training.
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A program for the future leaders of NAFCD + NBMDA.

The Emerging Distribution Leaders Program is a hybrid learning experience designed to provide world-class training around the people management and business finances every leader needs.

Hear from Tim Craik, CEO of GO Resilient, on how the GoalMakers training has helped GO Resilient grow their bottom line and provide the skills to their future leaders within the company to achieve their goals.
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Ryan McGregor
Regional Sales Manager
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Dong Dam
Logistics & Procurement Manager
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Greg Youldon
National Accounts Sales Lead
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Michelle Millar
Regional Sales Representative

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Emerging Distribution Leaders Program is for both current & aspiring leaders to learn the fundamentals of organizational leadership & business finance.

Save These Dates!

Within the program will be live sessions to network and learn in real-time with your cohort.
All live sessions will be held Wednesdays 1pm EST


Program Kickoff & 


Set Goals All the Time
Focus on the Process


Build the Right Team
Serve the Right Customers


An Empowered System of Management


Demystifying the Financials


Applying the Financials
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Improve your management and grow your bottom line.

Organizational Leadership

Most managers never receive formal training. Arm yourself with the knowledge and tools to become a Master Manager.

Demystify the Financials

Every employee should understand financials. This program will help you recognize how every decision effects the bottom line.

Emerging Distribution Leaders Program Certificate of Completion

  • By the end of this course you will have the skills,  knowledge, and resources you need to be more successful so let the world know it!

    Upon completion of this program you will receive a digital badge for completing the Emerging Distribution Leaders Program, add to LinkedIn and your professional credentials.

Meet Your Instructors

John Cioffi

John Cioffi, the Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He previously ran a subsidiary of Amoco Oil subsidiary, a Fortune 100 company, and held executive positions at several other companies in a wide variety of industries. John received his MBA from The Wharton School and holds a Master’s in from Dartmouth.

Jeff Hamar

As CEO of one Galleher for over 30 years, Jeff helped grow the firm from a small distributor in Los Angeles with sales of around $5mm, to a top 5 industry leader with over $200mm in sales. Jeff has served as the President of the North American Floor Covering Distributor Association. Hamar embodies leadership principles both professionally and personally as he is active in his local YPO, church leadership, Den Leader for 8 years in Boy Scouts of America, active on local community boards, and involved in a variety of important roles in private elementary and secondary education.

Frequently Asked Questions

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Program Overview

For a complete overview of all sections see our programs page.
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🚀 Set Goals all the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

🔎 Focus On the Process Not A Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

✒️ Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

🔗 Serve the Right Customers 

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

📝 Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. 
We determine if our team members meet the criteria required to work in an environment of empowerment.

💯 Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

💰 Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

💱 Using the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

Fundamentals of the Emerging Distribution Leaders Program

Here are the key takeaways of each section in the program:

Set Goals All The Time

  • Set a company-wide vision.
  • Learn how to create good goals.

  • Create goals for the company, departments & each employee.

Focus On The Process
Not a Plan

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.

Coach The Right People

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
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Serve The Right Customer

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.

Empower Your Entire 

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.

Do The Right Things Right

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.

Demystifying The Financials

  • Using a real-life case study we will:
  • Learn how to properly read the financial documents.
  • Further understand the benefits of accurate projections. 
  • Build out your own financial models of success.

Using The Financials

  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision. 

Program Testimonials

"A training program for everyone in our company, from sweepers to CEO."

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"Profits in my business is more than tripled and the greatest benefits of all is everyone in the company comes to the table with the same share of acknowledge of fundamental business of principle."
Successful Clients

Don't just take our word for it,
hear what our learners have to say.

"If I had to choose the one thing that made the difference between what made our company become a national leader in our industry or just a statistic, it would be Willig and Cioffi’s coaching on how to manage for success... For those striving to be the best of the best, personally and professionally, this is your bible.”
John Hennessy
"GoalMakers helped my company along our path to both survival and growth in a world that is changing faster than anyone can track. The authors have a way of grabbing our feet and pulling us back down to the real world, while still allowing us to excel as a creative firm."

Karl Bischoff
"GoalMakers provides managers with proven, practical tools for developing and implementing operating plans that align with an organization’s strategic objectives and the strengths of its people to produce what we all want as business leaders: win-win solutions for every element of our businesses."

Robert G Nuber