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MHEDA has partnered with GoalMakers to bring you the foundations of a traditional MBA curriculum in the new MHEDA Master Manager Program.

Learn, understand, and apply the best practices of organizational leadership and business finances with the knowledge and resources to immediately improve your business.

Designed for both existing and aspiring managers, this training will enhance your professional knowledge to help you and your team thrive.

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$795 per learner
Early Bird Member Rate 
Early bird Pricing ends August 15
September 7th
Program Kick-Off
mheda master manager program

Countdown to our program kick-off!

What do your peers have to say about the MHEDA Master Manager Program?

"In my opinion, this program is the best course within MHEDA.

We implemented the entire program in real-time at our company, every strategy and principle, step by step and it has set up for the next year at our company to be successful."

Gerardo Padilla
Chief Executive Officer
SEIL Rentals
"In our industry, what we need to know is how to take care of the right customer, make profit, have goals, and make people accountable for what they do at their organizations, which the program checks all those boxes on. I wanted to say thank you for helping push our company in the right direction with our goals!"
Mike Hudak
Director of Sales
Conveyor & Caster
“I learned a ton throughout the program, probably the most important was empowering your entire team and giving wide boulevards. Already told the chief of staff at the company to put more employees into the program!

I got a ton of value from it."

Jesse Collins
Systems Department Manager
Alliance Material Handling

Want to Learn More?

If you'd like to learn more, use the calendar to find a time convenient for you to discuss the MHEDA Master Manager Program with one of our program facilitators to determine who from your team should participate in this training.
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 The MHEDA Master Manager Program
is for both current & aspiring leaders to learn the fundamentals of organizational leadership & business finance.

CEO:  We need to train our team.

CFO:  What if we train them and they leave?

CEO:  What if we don't and they stay..?

Save These Dates!

Within the program will be live sessions to network and learn in real-time with your cohort.
The Live Sessions will take place via Zoom from 12 pm – 1 pm CT.

September 7

Program Kickoff & Onboarding

September 21

Your Vision, Goals, & Process for Achieving

October 5

The Right Customer & People

October 19

An Empowered System of Management

November 2

Demystifying the Financials

November 16

Graduation + Bonus Session

Just say no to ineffective training.


travel costs, | missing work, | wasting time, |

Built for the busy professional, keeping in mind that you are working full-time the program is completely virtual.

Optimized for the modern learner.  It’s no secret that eLearning is the most efficient way to learn, providing an easy with anywhere, anytime accessible learning experience.
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Improve your management and grow your bottom line.

Organizational Leadership

Most managers never receive formal training. Arm yourself with the knowledge and tools to become a Master Manager.

Demystify the Financials

Every employee should understand financials. This program will help you recognize how every decision effects the bottom line.

MHEDA Master Manager 
Program Certificate of Completion

  • By the end of this course you will have the skills,  knowledge, and resources you need to be more successful so let the world know it!

    Upon completion of this program you will receive the MHEDA Master Manager Program certification as a digital badge for LinkedIn & professional credentials.

Meet Your Instructors

The Program Creator

John Cioffi

John Cioffi, the Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He previously ran a subsidiary of Amoco Oil subsidiary, a Fortune 100 company, and held executive positions at several other companies in a wide variety of industries. John received his MBA from The Wharton School and holds a Master’s in from Dartmouth.

Our Guest Expert

Tim Hilton

Tim Hilton is a past-president of MHEDA and was the former owner and CEO of Carolina Handling, the Raymond Dealer in the Southeast and leader in the intralogistics business. Prior to joining the company he worked for two Fortune 500 companies in the financial industry. He led the company for 35 years and retired in 2013. During that time the company grew from $5 million in sales to $300 today with about 600 Associates. He considers the professional development of the Associates and the commitment to strategic planning to be the primary reasons for the continued success of the company. He currently is an advisor and coach to a number of leaders. Tim will be providing personal insight and experience of the application of the principles of the content.

Frequently Asked Questions

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Want to preview the program?

Click the 'Try Before You Buy' button below for a sneak-peek behind the paywall to experience the material yourself! 

🚀 Set Goals all the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

🔎 Focus On the Process Not A Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

✒️ Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

🔗 Serve the Right Customers 

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

📝 Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. 
We determine if our team members meet the criteria required to work in an environment of empowerment.

💯 Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

💰 Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

💱 Using the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

Fundamentals of the MHEDA Master Manager Program

Here are the key takeaways of each section in the program:

Set Goals All The Time

  • Set a company-wide vision.
  • Learn how to create good goals.

  • Create goals for the company, departments & each employee.

Focus On The Process
Not a Plan

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.

Coach The Right People

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
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Serve The Right Customer

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.

Empower Your Entire 

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.

Do The Right Things Right

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.

Demystifying The Financials

  • Using a real-life case study we will:
  • Learn how to properly read the financial documents.
  • Further understand the benefits of accurate projections. 
  • Build out your own financial models of success.

Using The Financials

  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision. 

Program Testimonials

"A training program for everyone in our company, from sweepers to CEO."

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"Profits in my business is more than tripled and the greatest benefits of all is everyone in the company comes to the table with the same share of acknowledge of fundamental business of principle."
Successful Clients

Don't just take our word for it,
hear what our learners have to say.

"If I had to choose the one thing that made the difference between what made our company become a national leader in our industry or just a statistic, it would be Willig and Cioffi’s coaching on how to manage for success... For those striving to be the best of the best, personally and professionally, this is your bible.”
John Hennessy
"GoalMakers helped my company along our path to both survival and growth in a world that is changing faster than anyone can track. The authors have a way of grabbing our feet and pulling us back down to the real world, while still allowing us to excel as a creative firm."

Karl Bischoff
"GoalMakers provides managers with proven, practical tools for developing and implementing operating plans that align with an organization’s strategic objectives and the strengths of its people to produce what we all want as business leaders: win-win solutions for every element of our businesses."

Robert G Nuber

Learn how Tim Craik, the Founder and CEO of GO Resilient brought GoalMakers training to his whole company.

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To inspire success and provide the training his team wanted (and needed) to achieve their goals, Tim brought in employees from departments across the company. This access to the GoalMakers training has helped GO Resilient grow their bottom line and provide the skills to aspiring managers within the company to achieve their goals.
Ryan McGregor
Regional Sales Manager
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Dong Dam
Logistics & Procurement Manager
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Greg Youldon
National Accounts Sales Lead
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Michelle Millar
Regional Sales Representative

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Want to learn about the team behind the program?