Your association's own
MBA-level training for members. At no cost.

GoalMakers gives professional and trade associations a turnkey way to offer members an MBA-level business and leadership program, generating new non-dues revenue at no cost. The program is fully white-labeled under your brand and managed end to end by our team, from curriculum and live facilitation to certification and reporting.

Write your awesome label here.

Your members get the business and leadership training that drives a $75,000 MBA, in a program built around their industry and their schedule. That is why we built GoalMakers: a turnkey mini-MBA you can offer your members, at no cost to your association.

"Each team member walked away with something that they did not know before and actually implemented right away in our business. It's worth your time, it's worth your team's time!"

Terrell Weg - President at MSNW Group

Your branding across every web page and program element. Your logo, your colors, your industry, even SMEs. Members experience it as a program your association built because, in every way that matters to them, it is.

No licensing fee, no setup cost, no platform charges, no minimum commitment. Zero dollars to launch. A brand-new revenue stream and a brand-new member benefit, with no budget approval required to get started.

Graduates receive a digital certification and LinkedIn badge branded entirely to your association. Build market credibility for your members, strengthen your association's professional standing, and — where applicable — pursue CE credits within your industry.

We manage every aspect: content, live facilitation, learner support, technology, analytics. Your staff doesn't build, hire, or maintain anything. The program runs in the background while your team focuses on what they already do best.

This is not an affinity program. We are your channel partner, and you earn 20% of all learner revenue. Every enrolled member becomes recurring, non-dues income for your association.

No two associations are the same, so no two GoalMakers programs are either. You bring the subject matter experts and the program timeline. We build a curriculum that puts core business principles in their hands, so every session connects directly to the work your members do every day.

GoalMakers White-Label Demo

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Learn. Implement. Innovate. Accelerate. Grow.

Based on an MBA curriculum, built for the building service contractors industry.

BSCAI brings you our most robust business, management, and finance program. A fully virtual training and networking program based on an MBA curriculum, focused on those who work within the building service contracting industry.

10

WEEKS

$995

PER LEARNER

∞

LIFETIME ACCESS

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For BSCAI Members

The BSCAI Executive Leadership Academy

Elevate Leadership

Refine the skills that move careers forward

Manage People Better

Build stronger, more aligned teams

Grow the Bottom Line

Demystify the finances that drive the business

Graduate Certificate

Certificate of completion for the BSCAI Executive Leadership Academy, co-branded by GoalMakers

Issued under BSCAI. Shareable on LinkedIn.

Partnering with a college leans in on their brand not yours. Your association has credibility-- use it!
Building in house can take years of work and hundreds of hours of staff time. GoalMakers is your in house L&D.
One-off webinars are valuable but not scalable. We built a full mini-MBA for your members.
Off the shelf course catalogs aren't built for your industry. We customize the program for your members.

Write your awesome label here.

Once we have determined your goals, our team gets to work building your partner packet, marketing assets, and your custom program, all with your association's branding and identity before we begin marketing anything.

After all marketing assets are approved, we move on to marketing, we start with an informational webinar and provide you with all the content and digital marketing assets to share directly with your membership.

The hybrid learning program is all about your members, so once we have your learning cohort enrolled and ready, we begin your learning journey and facilitate all materials for the entire duration of the program.

Jeremy Wall

Jeremy has a passion for simplifying the complex. Throughout the self-paced learning and live sessions, he helps bring concepts from theory into practical implementation within your business. Having founded, grown, and exited companies himself, he works alongside you and your team to build a better culture, healthier balance sheets, and a stronger bottom line.

Briana McCrumb

Briana is passionate about helping people and organizations thrive by simplifying talent and leadership practices. With 15+ years across corporate, nonprofit, and small-business settings, and as an Adjunct Professor in the University of Denver's Strategic HR Master's program, she brings real-world insight and a practical mindset to every session, helping leaders turn insight into action and build stronger teams.

Adam Culley

Adam is a dynamic Learning and Development professional and certified CliftonStrengths Coach with over 20 years of experience across higher education and professional training. With leadership experience at NC State, he designs research-backed learning programs and coaches leaders using tools like DISC, LPI, and Emotional Intelligence, helping organizations navigate change, cultivate talent, and build thriving workplace cultures.

"The resources provided in this course are well developed and explained. I will begin using them immediately and will put into practice this new way of setting and reaching goals for our office.

I have been in business for many years and have learned on the job. This course has provided me the tools with which to measure and manage based on industry standards.

My goal in taking the course was to be able to better understand and use our financial statements to understand and manage the business. I will continue to put in the work and become more comfortable with the process."

"I thought the program was really helpful in reframing how we approach business goals and managing employees. The first several sections have helped me review and refine how our firm develops goals, and how we go about hiring and training associates. I used a lot of the specific program material when developing position descriptions for our associates.

Where the distinction between a service-based business like practicing law differs from other businesses and industries was obvious. Nevertheless, having the context and more detailed information to refer back to will likely useful when things come up.

Overall, I really enjoyed the program and thought it was practical and well thought out. I liked how the program catered to different learning styles by having videos and written information, and how it was broken up into smaller bite-sized pieces. The click through nature of the written materials with the time estimate on the front end helped make the large amount of information seem more manageable.

It's a great value-add and was a good experience. "

"It has been an incredible learning experience for me. The comprehensive curriculum, expert instructors and the very interactive format have transformed my approach to management.

I really enjoyed the approach to creating a management style. This program provided so many great tools that I shouldn't have any issues finding many new and great ideas to further my sales management career.

The program's flexibility allowed me to balance learning with my busy schedule. The practical exercises allowed me to learn in real world scenarios. Thanks to this program I have grown both personally and professionally!

I highly recommend it to anyone seeking to elevate their managerial skills and make a lasting impact in their organization. "

"My objective with taking the course was really to dive deeper into the financials and metrics. However, the goal setting and management side of the course really caught my attention in the way it was presented.

It was much more practical than your standard "management style". It really focused on being dynamic and how to adapt to the changes that occur in the real world and not what some textbook says should happen. The financial tools were also great because it gave me the resources to really dive in deep and understand my numbers in relation to industry benchmarks.

I thoroughly enjoyed connecting with others during the live sessions because you could have real conversations with other people in your exact situation to help each other solve problems. This program was not just some textbook/pie in the sky management course. It really focused on the real world and more importantly, how to adapt to the changing world we face and how to manage those changes."

Frequently asked questions

Who is this program for?

GoalMakers is built for professional and trade associations, association management companies, non-profits, innovation centers, and government entities — any membership organization whose members would benefit from MBA-level management and business training, but who lack the resources to develop it internally.

Is there really no cost?

Yes — and we mean it. No licensing fee, no setup fee, no platform charges, no minimum enrollment. Our model is a direct revenue share on learner enrollments. If members don't enroll, you don't pay anything. If they do, both your association and GoalMakers earn from the same outcome.

How much time does it require from our staff?

Very little. GoalMakers handles curriculum, facilitation, technology, learner support, and reporting. Your team's primary role is approving brand assets and marketing materials up front and sharing the program with your membership. Expect a few hours per launch cycle.

How is this different from an affinity program?

An affinity program typically gives you a small flat referral fee. GoalMakers is a true revenue share. You receive 20% of all learner revenue. Your success and ours are tied to the same outcome: members who enroll, graduate, and a program that provides enough value to run a multi-year partnership.

Can the program qualify for continuing education credits?

In many industries, yes. The program is structured to be taken to your accreditation body to potentially receive approved CE credits.

How long does it take to launch?

Less than 90 days. Build (30 days) covers branding and program customization. Market (60 days) covers webinars and marketing assets. Launch (90 days) is when your first cohort enrolls and the program begins. Most of those days are us working in the background — not your team working overtime.

Your association's own
MBA-level training for members. At no cost.

What if every member had access to an MBA?

Created for Associations
Built for Your Members

Why GoalMakers?

Program & Marketing Built-for-You

Your Association's Branding

Non-Dues Revenue
at No Cost

White-labeled

No cost

Your own certification

Turnkey

Direct revenue share

Customizable

Built Under Your Brand, Not Ours