Co-Working Space: How to Get More Members

More than a year has passed since the world was forced to adapt to the new normal that the COVID-19 pandemic demanded. More businesses have begun to seek ways to thrive even with the new limitations that define social interactions and day-to-day life. Remote work has become more common than ever, and online markets have become more relevant than ever. For co-working spaces, the pandemic might have presented challenges that threatened the performance of your business. Safety precautions and pandemic guidelines might have placed your business into a chokehold, and this is why it is necessary for you to understand what you can do to avoid permanent closure and bankruptcy.

Co-working spaces rely heavily on the physical aspect and environment that your members enjoyed prior to the pandemic. However, the new normal means that for you, getting members might be even more of a struggle compared to businesses in other industries. That said, it's not impossible for you to thrive as a co-working space during the pandemic.

There are several ways to attract new members and maintain your client list, and it all starts with recognizing what you can do to remain relevant even without the physical offices and environments you would normally offer.

Here are a few ways you can achieve this:
The first, and perhaps the most obvious, way to get more members for your co-working space is to offer attractive discounts and deals, particularly for potential members. These discounts and deals doesn't have to cut down the membership price drastically.

Instead, you can offer a combination of the services you created while attempting to thrive despite the pandemic.

You might offer virtual meeting rooms and phone systems where you offered them separately prior to the pandemic. You could also provide a discount for members who have decided to renew their subscription to your services. Be smart about it, and always keep your financials and customer satisfaction in mind.
You can get new members by holding virtual events and conferences that enable you to reach your target market. Such events and conferences not only showcase your ability to operate even with the restrictions of the pandemic but also connects you with interested parties and leads that you can turn into sales.

Invite an industry expert and organize a conference that specifically caters to the target market. Make sure that the event goes off without a hitch and that the attendees can interact with each other and with you. Do your best to keep and maximize the attention you've gained before the pandemic.

Brush up on your marketing skills, and take advantage of your social media reach. You might also want to learn how to find the right customer for your business. In that case, you can check out the course we offer which gives you everything you need to know about customer acquisition and interaction.
Another way you get attract new members and maintain the client list you already have is to provide added value that is relevant to the needs of your market. Take the time to understand what your members and your market need, and determine where you can fit as a co-working space. It also helps to talk to your clients so that you can gain firsthand account of what you can do for them.

Examples of providing added value include offering a learning program that your members can benefit from, especially as training and development are always relevant even with the ongoing pandemic. Contact the experts you know and collaborate with them to create a custom branded learning program that you can offer to both old and new members. You might also want to implement a virtual co-working space for companies.
With more than a year of isolation and restriction for everyone, you can expect that we all need a space that we can travel to without worrying about contracting the virus.

As such, you might want to determine how you can match this particular need without endangering yourself and your members. The multitude of COVID-19 safety measures is a good place to start.

Take the time to get to know your co-working space in terms of the pandemic.

  • Is it safe as it is or do you need to renovate some areas to get better safety?
  • What new co-working space guidelines can you implement in adherence to the restrictions and regulations?
  • Is there technology that you can use to better monitor who comes in and out and get contact tracing forms more efficiently?

These are only some of the questions you can ask as part of your efforts to make your co-working space safer for you and your members.

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