mini-MBA built for the
current & future leaders of
southeastern associations.

Accelerate your association's success by mastering the people management & business finance skills of highly successful leaders.
Register Your Team
$995 for 2
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Our 10 Week Curriculum

After the 10-weeks, you will still have access to the eLearning for a full year!

It's like a mini-MBA, for association executives.

Save These Dates!

Within the program will be live sessions to network and learn in real-time with your cohort.
All live sessions will be held Thursdays 9:00 - 10:00 AM EST


March 2


March 16


March 30


April 13


April 27


May 11

Can't make one of the live sessions? No worries, all are recorded for you to review later!

Based on a streamlined MBA curriculum, the AE-MBA will help you learn, understand, and apply the best practices of people management & business finances to improve your association's success and grow your bottom line.

hours per week

hours of live coaching

interactive modules

days of access to the eLearning

Self-Paced eLearning

This course will guide you through bite-sized, step-by-step methods that you can put into practice immediately.

Expert-Led Facilitations

Join bi-weekly facilitations allowing you to be coached in real-time by masters of the craft.

Professional Networking

Connect with association leaders from across the southeast to learn & share knowledge & resources.
Write your awesome label here.
Join your peers for the Spring 2023 AE-MBA!


This program is effective | This program is affordable | This program is easy to follow | This program is a great networking experience | This program is a 'no brainer'

Meet the Team

Created specifically to teach the fundamental skills every association leader needs for sustaining success and growth. From people management to association finances, and all in between.

John Cioffi

Program Creator

The Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He helps businesses of all types and sizes understand the people management and organizational leadership needed to be successful.

Jeremy Wall

Lead Facilitator

Our lead facilitator has worked with hundreds of business owners & operators helping them not simply learn the material, but implement to success within their organization. Jeremy has founded, grown, and exited businesses and will work with your as you do the same!

Want to learn more about the AE-MBA?

Choose a time below to meet with the GoalMakers team for a 15-minute Zoom call.

Ready to Sign Up?

Register Your Team
$995 for 2
special pricing and discounts for Members of
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Save 20% by registering before the end of year!


When you register two people from the same association you get 50% off both registrations!


Interested in more than 5 from your staff?

Sign up before the end of year before the best deals, up to 50% off the program!

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Improve your association.
Grow your bottom line.




We believe in our program, so much that we offer a money-back guarantee if you don't find value after the first two weeks.

Frequently Asked Questions

Don't see the answer to your question below?
Scroll to the bottom of the page to book a time to chat with the AE-MBA team !

Who is the AE-MBA for?

This program was built for everyone from the CEO to the sweeper, the more of your team that understands these fundamentals, the better off you will be. However, this specific program is geared toward the CEO or Executive Director; however, we highly suggest that   executive leadership team go through this program together as a unit for the most impactful outcomes. 

How many people from my association should participate? 

Beyond being a great learning program the AE-MBA is an organizational alignment tool meaning that the more people who participate together, the better the impact you'll see when looking to implement these learnings.

What if I miss the live sessions?

While you will get the most out of joining them and participating in the conversation with both your peers and industry experts, if you can't make one do not worry! All sessions are recorded and uploaded into the eLearning to review later.

How long will I have access to the program?

Great question, while the AE-MBA runs in a synchronous timing with your peers after the 10-weeks you will retain access to the eLearning for a full calendar year after we wrap up.

How long will it take me?

Weekly you should expect about 2.5 hours per week, but self-paced learning is all up to your availability! 

Then bi-weekly we have 60-minute long live sessions with your peers and industry experts. 

Overall, you should expect anywhere from 20-40 hours over the 10-weeks. (Some learners spend much longer than this and some a little less, but it depends on where you are at in your professional journey)!

10-Week Program Overview

Set Goals all the Time

We begin by crafting a vision for your agency, the long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

Focus On the Process Not A Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

Serve the Right Customers 

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. 
We determine if our team members meet the criteria required to work in an environment of empowerment.

Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

Applying the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

Not ready to register, but want to stay connected?

Add your email address below and we'll stay in touch (no spam) about any special offers for the AE-MBA both for this cohort and future! 
Thank you!