mini-MBA built for the
current & future leaders of
southeastern associations.

Accelerate your association's success by mastering the people management & business finance skills of highly successful leaders.
Register Your Team
$995 for 2
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Our 10 Week Curriculum

After the 10-weeks, you will still have access to the eLearning for a full year!

It's like a mini-MBA, for association executives.

Save These Dates!

Within the program will be live sessions to network and learn in real-time with your cohort.
All live sessions will be held Thursdays 9:00 - 10:00 AM EST


March 2


March 16


March 30


April 13


April 27


May 11

Can't make one of the live sessions? No worries, all are recorded for you to review later!

Based on a streamlined MBA curriculum, the AE-MBA will help you learn, understand, and apply the best practices of people management & business finances to improve your association's success and grow your bottom line.

hours per week

hours of live coaching

interactive modules

days of access to the eLearning

Self-Paced eLearning

This course will guide you through bite-sized, step-by-step methods that you can put into practice immediately.

Expert-Led Facilitations

Join bi-weekly facilitations allowing you to be coached in real-time by masters of the craft.

Professional Networking

Connect with association leaders from across the southeast to learn & share knowledge & resources.
Write your awesome label here.
Join your peers for the Spring 2023 AE-MBA!

Gain up to 10 CAE credits! 

Write your awesome label here.
This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.
The live hour portions of the program may be applied for 5 credits toward your CAE application or renewal of professional development requirements.

While under review, we anticipate the self-study and assessment portion of the program will also have 5 additional CAE credits. 


This program is effective | This program is affordable | This program is easy to follow | This program is a great networking experience | This program is a 'no brainer'

Meet the Team

Created specifically to teach the fundamental skills every association leader needs for sustaining success and growth. From people management to association finances, and all in between.

John Cioffi

Program Creator

The Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He helps businesses of all types and sizes understand the people management and organizational leadership needed to be successful.

Jeremy Wall

Lead Facilitator

Our lead facilitator has worked with hundreds of business owners & operators helping them not simply learn the material, but implement to success within their organization. Jeremy has founded, grown, and exited businesses and will work with your as you do the same!

The AE-MBA will bring together leading association executives from across the southeast to participate in this cohort-based learning & networking experience together.

Participating states include:

Want to learn more about the AE-MBA?

Choose a time below to meet with the GoalMakers team for a 15-minute Zoom call.

Ready to Sign Up?

Register Your Team
$995 for 2
special pricing and discounts for Members of
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Save 20% by registering before the end of January!

$995 for 2

When you register two people from the same association you get 50% off both registrations!

AMC Teams

Interested in more than 5 from your staff?

Sign up before the end of January for the best deals, up to 50% off the program!

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Improve your association.
Grow your bottom line.

This program is a business education program — much of this will directly apply to your association, and much of it will apply to the businesses of your members. You will cover the fundamentals that every leader of a non-profit and a for-profit should understand. 




We believe in our program, so much that we offer a money-back guarantee if you don't find value after the first two weeks.

Frequently Asked Questions

Don't see the answer to your question below?
Scroll to the bottom of the page to book a time to chat with the AE-MBA team !

Who is the AE-MBA for?

This program was built for everyone from the CEO to the sweeper, the more of your team that understands these fundamentals, the better off you will be.

However, this specific cohort is focused new, experienced, and aspiring CEOs or Executive Directors.

How many people from my association should participate? 

The AE-MBA can be used as a great organizational alignment tool to bring your team together, however, this cohort is reserved for CEOs & Executive Directors. 

That being said, if you have a near-future CEO on staff, you can bring them to join this program and learn alongside you to advance their professional career even if they are not yet in the role of CEO yet.

How many CAE credits can I gain?

In short, you can gain up to 10 CAE credits, 5 CAE credits for live attendance, 5 CAE self-study credits.

This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

The live hour portions of the program may be applied for 5 credits toward your CAE application or renewal of professional development requirements. While under review, we anticipate the self-study and assessment portion of the program will also have 5 additional CAE credits.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs. 

Are there assignments I must complete to get the certificate?

You won't get a certificate just for signing up, no participation trophies here! 

Throughout the program there are 6 end-of-section knowledge checks at the end of each of the management sections, and then a cumulative exam at the end. All must be completed and passed in order to receive your certificate and qualify for all 5 hours of the self-paced CAE credits.

What if I miss the live sessions?

While you will get the most out of joining them and participating in the conversation with both your peers and industry experts, if you can't make one do not worry! All sessions are recorded and uploaded into the eLearning to review later.

How long will I have access to the program?

Great question, while the AE-MBA runs in a synchronous timing with your peers after the 10-weeks you will retain access to the eLearning for a full calendar year after we wrap up.

How long will it take me?

While this program is self-paced, timing is based on averages, some will take much longer and others will take less. The average learner progresses through this at ~2.5 hours per week, so we suggest earmarking at least that much time. 

Then bi-weekly we have 60-minute long live sessions with your peers and industry experts. 

Overall, you should expect anywhere from 20-40 hours over the 10-weeks. (Some learners spend much longer than this and some a little less, but it depends on where you are at in your professional journey)!

Is this an actual MBA degree?

While the AE-MBA is based on an MBA curriculum -- it is not an equivalent to a higher-ed MBA designation.

The program provided is not intended to and does not educate or train attendees in a program leading toward (i) examinations for licensing in a profession or vocation, (ii) employment at a beginning or advanced level, or (iii) a postsecondary educational credential of a Masters degree from a university.

10-Week Program Overview

Set Goals all the Time

We begin by crafting a vision for your agency, the long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

Focus On the Process Not A Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

Serve the Right Customers 

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. 
We determine if our team members meet the criteria required to work in an environment of empowerment.

Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

Applying the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

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