Learn. | Implement. | Innovate. | Accelerate. | Grow.

Based on an MBA curriculum,
Built for the ISA Business Academy.

ISA brings you our newest resource, a 10-week, fully-virtual training with content based on an MBA curriculum, in the ISA Business Academy.
  Refine your leadership skills 
   Master people management
   Demystify the finances
   Grow your bottom line!

"Each team member walked away with something that they did not know before and actually implemented right away in our business. It's worth your time, it's worth your team's time!"

Terell Weg

President & CEO - MSNW Group

"Two Words: Do It!

This program offers a time-efficient streamlined format and relevant real-world content. Take this opportunity to positions your company for success.

Chase Keller

President - Granite

"The program is spectacular. 
The beauty of this is that it could be attributed to anybody at any level of your organization, even us old dogs got something new out of it!"


Bill Warnecki

President & Owner SERVPRO® Alexandria

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The ISA Business Academy is a 10-week digital-first program for both the current & future leaders of the  automation industry to master the skills of organizational leadership, people management, & business finance.

ISA Business Academy is a 10-week digital-first program for both the current & future leaders of the automation industry to master the skills of organizational leadership, people management, & business finance.

An interactive, virtual, peer-based learning program.

At Your Own Pace eLearning

Asynchronous eLearning allows you to work at your own pace, around your schedule, with an interactive eLearning portal accessible on both web & mobile.

Live Interactive Conversations

Join bi-weekly live facilitations with our the experts to discuss the learning and work in breakout rooms to implement & gain feedback from your peers.

Your New Professional Credentials

By the end of the program you will have new knowledge, resources, and skills -- so share that with the world with your new digital badge and certificate!
⭐️⭐️⭐️⭐️⭐️ Loved by Learners!
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W h a t ' s   I n c l u d e d

Explore the ISA Business Academy

With over 20 hours of video, a private learning community, and an arsenal of templates, resources, and knowledge, it's one of the most comprehensive programs for the  automation industry leaders in the market.

When you join, you'll receive lifetime access to
  • 6+ hours of live facilitated expert coaching
  • 350+ learning modules within the self-paced online learning
  • A cohort of your fellow business leaders to connect & network
  • Continued access for a full year after the 10-weeks
  • Downloadable companion worksheets & materials
  • 20 interactive tools to implement the learning 
  • Knowledge checks to build competency
  • A printable learner handbook to organize it all
  • Lifetime access to the eLearning portal and resources
  • and a LinkedIn badge and certificate to share with the world!
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Testimonials

Hear what learners have to say

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Greg Youldon
Manager - Strategic Accounts & Product
"I picked up a handful of tools that can be used on a daily basis, whether it is ratios or ways to look at decision making, things that can really be put into practice tomorrow."
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Pam Irwin
Sales Manager
"I would recommend any company, and any level of individual within the company to participate! I am in sales and I got a huge benefit out of learning how the numbers come together, and what my role is to get those numbers up!"
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Chase Keller, CIC
President
"Two words, do it! This program offers a time efficient, streamlined format, and relevant real-world content."

Built for Teams to Learn & Grow Together

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Hear from Tim Craik, CEO of GO Resilient, how he was able to upskill his current & future leaders together in the same program!

ISA Business Academy is a fantastic team alignment tool, if you are interested in a team learning experience designed to provide high-quality business training to your team looking to continue their professional development together, and help improve the bottom line.
Greg Youldon
National Accounts Sales Lead
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Michelle Millar
Regional Sales Manager
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Ryan McGregor
National Sales Manager
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Dong Dam
Logistics & Procurement Manager
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L i v e   s e s s i o n s   f o r   e v e r y o n e

What makes this program different?

The real key, is a blended learning experience -- pairing self-paced online learning with live facilitated session to learn with you peers and from the experts themselves in real-time. 
Live Sessions
Self-Paced eLearning
Professional Networking
facilitations

Expert-Led Live Coaching Sessions

Beyond the online learning we come together with a cohort of your peers for bi-weekly facilitations allowing you to be coached in real-time by masters of the craft.

Save the Date for Our Live Program Kick-Off

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Grab Your Seat
Learning

Interactive Self-
Paced Online Learning

The program is designed to provide you with impactful knowledge & resources that will guide you, step-by-step to put into practice immediately.

Want to test-drive the self-paced learning yourself? 

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Networking

A Cohort of Fellow Business Leaders

Connect with both the current and future leaders of industry to learn & share together in a peer-to-peer learning experience, building your support system!
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What is the ISA Business Academy Curriculum?

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Set Goals All the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

Learning Outcomes of this Section

  • Set a company-wide vision.
  • Learn how to create good goals.
  • Create goals for the company, departments & each employee.
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Focus On The Process Not a Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

Learning Outcomes of this Section

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.
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Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

Learning Outcomes of this Section

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
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Serve the Right Customer

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

Learning Outcomes of this Section

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.
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Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. We determine if our team members meet the criteria required to work in an environment of empowerment and how to coach them in they can.

Learning Outcomes of this Section

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.
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Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

Learning Outcomes of this Section

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.
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Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

Learning Outcomes of this Section

  • Using a real-life case study we will:
  • Learn how to properly read the financial documents.
  • Further understand the benefits of accurate projections. 
  • Build out your own financial models of success.
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Applying the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

Learning Outcomes of this Section

  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision. 

Maximize your learning with a blend of self-paced eLearning with interactive live sessions!

Self-Paced eLearning

The content is engaging and approachable built to suit all different learning styles helping to simplify concepts into practical application within your business.

Printable Workbook

Along with the digital learning, engage with the physical workbook which can be printed out as your physical companion to guide your time in the program.

Bi-Weekly Zoom Calls

Participate in our live bi-weekly facilitations, as well as  the community forum, to share thoughts and ideas, increase connection, get help implementing the learning.

Save These Dates!

Within the program there will be live sessions to network and learn in real-time with your cohort.
All live sessions will be held on Thursdays from 9:00-10:00 am EST.

PROGRAM ONBOARDING AND KICK-OFF

March 28

VISION GOALS & PLANNING PROCESS

April 11

THE RIGHT TEAM & CUSTOMER

April 25

AN EMPOWERED SYSTEM OF MANAGEMENT

May 9

DEMYSTIFYING THE FINANCIALS

May 23

APPLYING THE FINANCIALS

June 6

Can't make one of the live sessions? No worries, all are recorded for you to review later!

Meet Your Instructors

Eddie Habibi

Automation Business Expert

Eddie Habibi founded and lead PAS through exit in 2020. Eddie currently serves as an Executive Board Member for ISA. He is the co-author of two popular best practices books on industrial operator effectiveness: The Alarm Management Handbook and The High Performance HMI Handbook. Prior to establishing PAS, Eddie held various positions at Schlumberger and Honeywell International. Eddie holds an Engineering degree from the University of Houston and an MBA from the University of St. Thomas.

Scott Reynolds, PE, CISSP

Automation Finance Expert

Scott Reynolds is an experienced IT/OT manager with a demonstrated history of working in both municipal and manufacturing environments with a focus in industrial cyber security. Scott is passionate about IT/OT collaboration, workforce development, strategic planning, industrial cyber security, and development of reasonable and useful corporate standards for process control networks. Scott's current role is as Senior Security  and Networking Engineering Manager at Johns Manville in Denver. Scott served as the ISA Treasurer from 2021-2022. 

John Cioffi

Program Creator

John Cioffi, the Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He previously ran a subsidiary of Amoco Oil, a Fortune 100 company, and held executive positions at several other companies in a wide variety of industries. John received his MBA from The Wharton School and holds a Master’s from Dartmouth.

Jeremy Wall

Lead Facilitator

Jeremy is GoalMakers lead facilitator, and has worked with hundreds of learners, helping them not just learn but implement during our live sessions. Jeremy has founded, grown, and exited businesses before and will work with you and your team as you look to do the same.
Join the spring program, sign up today!

PRICING

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Pricing

$995

Team
Discounts

Interested in more than 5 from your team?
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Want to learn more?

Use the calendar link below to find a time to book a time for a 15-minute discovery call where you can ask any questions you have before signing up.

ISA Business Academy
Begins on March 28th!

THE GOALMAKERS GUARANTEE

We believe in our material, so much that we offer a money-back guarantee if you don't find value after the first two weeks.

Frequently Asked Questions

Don't see the answer to your question below?
Click here to book a time to chat with the GoalMakers team

Who is the Program for?

This information is beneficial for everyone, from the CEO to the sweeper, essentially the more of your team that understands these fundamentals, the better off your business will be. However, if you want to start slow, we suggest that owners, managers, future leaders, supervisors, and high-potential employees go through this program together as a unit for the most impactful outcomes.

How long will it take me to complete? Per section & in total?

Weekly you should expect about 2.5 hours per week, but self-paced learning is all up to your availability! 

Then bi-weekly we have 60-minute long live sessions with your peers and industry experts. 

Overall, you should expect anywhere from 20-40 hours over the 10-weeks. (Some learners spend much longer than this and some a little less, but it depends on where you are at in your professional journey)!

How many people from my team should participate? 

Beyond being a great learning program this is an organizational alignment tool meaning that the more people who participate together, the better the impact you'll see when looking to implement these learnings.

What if I miss the live sessions?

While you will get the most out of joining them and participating in the conversation with both your peers and industry experts, if you can't make one do not worry! All sessions are recorded and uploaded into the eLearning to review later.

How long will I have access to the program?

Great question, while the program runs in a synchronous timing with your peers after the 10-weeks you will retain access as it does not expire!

Are there assignments & testing?

You won't get a certificate just for signing up, no participation trophies here! 

Throughout the program there are 6 end-of-section knowledge checks at the end of each of the management sections, and then a cumulative exam at the end. All must be completed and passed in order to receive your certificate.

Not ready to register, but want to stay connected?

Add your email address below and we'll stay in touch (no spam) about any special offers for the program both for this cohort and future! 
Thank you!
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